C.I. Travel Group have recently announced a complete re-branding of Bontour, our Channel Islands-focused brand specialising in short breaks and holidays between the islands, in France, and to the UK. As well as an exciting new look, the Bontour website has been redesigned to showcase the unique range of holiday products and handpicked accommodation options on offer.
Bontour is a long-established name in the Channel Islands tourism industry, having been founded over 20 years ago. The original 'Bontour Agencies' was bought by C.I. Travel Group in 2008, bringing with it a wealth of expertise and a loyal customer base. The brand was subsequently split into two, with Bontour It! offering holidays to customers in the Channel Islands whilst Bontour Incoming was tasked with continuing to supply ground handling and destination services to tour operator clients in mainland Europe. Moving through 2015 and towards 2016, we felt that it was an appropriate time to re-brand 'Bontour It!' and create 'Bontour', an evolved brand offering an exciting new range of carefully chosen holiday experiences to clients in the Channel Islands.
We worked with Jersey-based design agency Üba Studio to develop the new Bontour brand, including logo, fonts and colour scheme as well as advertising design and general brand guidance.
“This is a really exciting time at Bontour, with new products and a fresh new look” commented Lydia Smith, General Manager of Channel Islands Outbound at C.I. Travel Group. “An already well-established brand, Bontour is growing fast, offering the latest products for our clients from Poldark’s Cornwall to Yves Rochers’ Spa. Our brand is evolving and we’re proud to present our new look, reflecting the fun and adventure of holidays whilst retaining our roots of French flair.”
The Bontour website has been completely re-designed to showcase the wide range of accommodation options and unique offers, handpicked and packaged by Lydia and the Bontour team. The website includes a new special offer search, allowing clients to find the offer that's perfect for them, from Disney ® and mobile home holidays to UK breaks, golf trips and romantic getaways. The broad selection of destinations, hotels, holiday resorts and campsites on offer can be easily browsed and refined, whilst our own customers' reviews have been integrated into accommodation profile pages.
Peter Foster, Marketing & Development Manager at C.I. Travel Group said: “As our range of products and offers has evolved throughout 2015, we felt it was the right time to re-brand Bontour and develop a fresh, eye-catching and user-friendly website at the same time. Our customers are frequently interacting with multinational online travel agents that lead their market segments, and it is therefore vitally important for all of C.I. Travel Group's brands to keep pace with online trends and aim to lead our own markets.”